This harks back to when KFC was running an ad with an over all theme of how their fried chicken was a ‘health conscious choice’ as it contained large amount of protein per serving.
Kellogg, the nation’s largest cereal maker, is being called to task by critics who object to the swine flu-conscious claim now bannered in bold lettering on the front of Cocoa Krispies cereal boxes: “Now helps support your child’s IMMUNITY.”
Of all claims on cereal boxes, “this one belongs in the hall of fame,” says Kelly Brownell, director of Yale University’s Rudd Center for Food Policy and Obesity. “By their logic, you can spray vitamins on a pile of leaves, and it will boost immunity.”
(From USA Today.) I don’t want to sound like Bill Maher, but there’s no way I’m giving my kid the Fruity Pebbles vaccine.
